I’m making changes to my newsletter over the next month or so, due to the sharp increase in the cost of sending the letter. Over these last fifteen years, I have been charged by the number of subscribers – period. I will now be charged by the number of letters sent to subscribers. As you know, I send a lot of letters!
Like most people, I don’t crave change. My first move was to try to stay where I’m at (Aweber). In an attempt to do this, I acted immediately to lower my “sends”. I did this by moving the “new blog post” notices to a new utility. This system is up and running. See “Be Notified Of New Content” on the sidebar. There is also a module on the Heads Up newsletter page. Just scroll down. I also aggressively trimmed my list, deleting people who don’t open the emails. The idea was to get everything tight and then get a new cost from Aweber.
I simultaneously started looking into new providers. I can definitely send the letters at a lower cost, but I will lose features. That’s what this post is about. Libra needs help making a decision!
If I stay with Aweber, I will have to (further) reduce the number of letters I send. I will be limited to three a week, thereabouts. I usually send four to five so people would notice. If I did this, it would change my process. The letters might be a little longer and…. well, it would just slow everything down. It would slow me down as I would not longer be able to send things “hot off the press”, which is what comes natural to me. I would have to curb that.
I can do this if needed. It would be like downshifting. It’s that damned cellar box!
My other choice is to move the letter. I have spent time on the sites of three competitors. They’re roughly equivalent to each other. They also all lack the same features, as compared to Aweber.
The first change would be the look of the letter. The editors on these other services are more limited. They can’t wrap text, for example. Incredible, I know, but I emailed each to verify this. I actually sent them my current letter to ask, “Can I create this with your service?” The answer was no. But two of them said they would ask to have the features added.
I can live with that, of course, but the other issue is there will be no “landing pages”. Aweber archives the letters here. This allows people (including me) to link them and share them in ways other than forwarding an email. This is pretty important, I think. Or it used to be, which is what I am trying to find out. Do people even link anymore?
If I do want to have a landing page, I would have to create one separately. Choices here would be to post the letters on this blog, as pages, and provide a link in the letter. I could also post them on ko-fi? There are other places, but these two are established. I could also resurrect Astrodispatch.com as I still own that domain name.
I wonder what everyone thinks. I prefer writing whenever the hell I want, but if people don’t like the frequency and would like fewer, meatier letters, this is the time to let me know. Don’t worry! You won’t hurt my feelings!
Edit to add… on the blog post notices, I have the option to send “immediately” or “one per day”. I prefer the latter, to avoid popping up in someone’s email box, incessantly. I have chosen “immediately”, strictly due to, Satori’s forecasts. If I pick “one per day”, I need to chose the time to send it. If you want Satori’s forecast in a timely manner, that time would have to be around 7 pm Eastern-ish. I tend to write in the early morning. Should I switch the blog notices to one per day, in the evening? If yes, please note this one downside… I don’t work in the evening. So if someone comes to one of my posts, comments and gets caught in moderation, there will be a delay? Various things like this. I will not be able to respond, to whatever, in a timely manner. What do you think?
What sounds best to you?
Elsa, I like getting your frequent emails/newsletters as I look forward each morning to reading your posts. But I understand if you have to cut back because of the high cost. Thanks for always keeping us informed! You’re great!
Deb
Thanks, Deb. I think this is typical (people like the frequency), but I want to make sure. If people want the frequency, staying isn’t really an option and I can get going.
I look forward to the dailies (or mostly) and I click on links sometimes. Whatever works best for you I’m fine 🙂
Me, too!
Could you write your newsletter on the blog and just have people sign up for the notification? (Trying to think outside the box)
I highly enjoy reading your newsletters hot of the press. However, I frequent your blog daily anyway…
I’d have to pay for that as well. The charge comes from the number of sends. It’s split at the moment, which is why there is a savings.
See, I can’t just sends thousands of mails or I will end up on a spam list. The list providers prevent this, that’s what you pay for. Currently I have the notices being sent from the blog, but it’s under the threshold for it to get pricey. If I move the much larger newsletter list over, I will be right where I started.
The blog audience is different from the newsletter. The newsletter is breezy (usually) the the reader expects me to curate the blog content for them.
Blog subscribers want to read, whatever I write, but they don’t want to keep checking back, to see if there is anything new.
I would prefer the fewer, meatier letters…but you have to do what works for you…
Another like for the short burst, frequent mode…, it gives me a jolt that doesn’t come from reading a long essay.
But im sure I’d also still like the longer less frequent versions if you do that in future. Sorry you have to go through this. Would it help to ask for a one-time fee to sign up for the new newsletter? Not sure if that’s going to cover the additional cost…
Not being a techie, the process you are involved in is way over my head. My take is, that you do what is best for your flow and nature. We can adjust for You, as you adjust to the system.
I love the newsletters and their frequency, and I always click through. I understand if changes are necessary, though. Another type of alert would be fine, but I enjoy the newsletters for their unique content as well.
I’m not sure what to suggest here, but sometimes you can’t get everything you want and finances will limit things. I think people will roll with and deal with less-but-meatier posts, if that’s what’s got to happen. Sometimes you can’t replace what you’re losing and have to deal with what the options are.
Do it the way that’s best for you. We read you because you’re your authentic self.
I’ve got too many plates spinning to have an opinion on frequency or time. I’ll be here, whatever you decide.
I vote for maintaining briefer letters with sustained frequency and posting the letters on the blog. I didn’t even realize there was a different landing page. I hope I read that option correctly.
If you choose to go another route, by all means, do what works best for you! Appreciate your efforts!
I subscribe to many astrologers, they do not run blogs, just monthly newsletters, those that do, like yourself, I now visit as favorite links, although I had been viewing through X, my comments, alerts and resubscribing were lost.
If you feel it, I already know, the Mundane that is, I like reading both your “hot of the press” and predictions. Using other platforms to announce is ok for immediate needs, a daily letter would suffice, sorry they feel the need to change and increase costs. If I could afford it I would seek a professional like yourself, no one’s reading are accurate for me, except Moon stuff but it’s fleeting at best and often backwards.
Regarding your previous post, financial markets, I feel it is time for new and unprecedented things, I run a lot of energy through that area right now and do not see letting up or crashing it.
I am after bigger fish and values, feeling people need to invest in what works and less in what is popular or trending, there will be jolts.
As far as a previous post you made about withheld pain, I found a book about healing these pains a decade ago using physical therapy, it worked well. Sorry to hear you were so abused, I know that well. If it weren’t for God to place me between he and my mother, he’d no longer be with us.
Good luck with your newsletter!
Hi Elsa,
Regarding this;
“I can live with that, of course, but the other issue is there will be no “landing pages”. Aweber archives the letters here. This allows people (including me) to link them and share them in ways other than forwarding an email. This is pretty important, I think. Or it used to be, which is what I am trying to find out. Do people even link anymore?”
Your web guy (I think you have a web guy if I recall…) should be able to check and tell you how many links there are to this page and to each individual newsletter. That will give you an idea of how many people are using that feature.
However, pages like this; https://elsaelsa.optin.com/newsletter/heads-up/MjU1MDE4NjI=/alternative-to-mental-stress-hand-wringing.htm are not super useful to you as the site owner because they do not have any links to the main site. So people can’t get to your other content, or see your tip link or store. As such, they are unlikely to increase your traffic or revenue. Moving the newsletters to the main site and making them blog posts would likely be the best thing to do for this.
Hope this is helpful!
“However, pages like this; https://elsaelsa.optin.com/newsletter/heads-up/MjU1MDE4NjI=/alternative-to-mental-stress-hand-wringing.htm are not super useful to you as the site owner because they do not have any links to the main site.
But they do link to this site. Aweber archives my newsletters which includes links.
The external links may/may not be help in this day and age, truth be told. Things have changed.
If I do post on blog, I will probably post the letters as “pages” rather than blog posts. The idea would be to post a link in the letter “for sharing”. I could also see if google indexes them… which I doubt they will. If they do, it would be a revelation. If not, people could like the letter.. on their fb or whatever. But these sites tend to hide posts with links!
I may send the letter, and post it on fb, ko-fi and my blog and see what happens. If they do not get indexed… the content is not “evergreen” as they say, I could delete them after a period of time, to control the size of the database here.
I read every email news you send. I do use the links to related content and similar subjects. I also believe I would easily adapt to whatever changes are made. If you didn’t send a newsletter and your content was available to read on your site I would go to your site to read what you had to say.
Hi Elsa! The way it is now is ideal of course but if you’re looking to cut down on the amount of emails sent out I personally would be happy to receive email notification for all posts that are not time-sensitive in one email end of the week. I mean all posts can be published whenever but email notification with links to all posts sent out only once. I think all of us if interested enough can simply go and check the website for new posts daily unless we don’t mind to wait until the end of the week..or before weekend, I’m guessing people like Fridays 🙂 Email notification for posts like Satori’s or just any that are relevant at the time of writing can still be sent out the way they are now. This would reduce the number of emails I think.
I’d like to do this.. or something similar. Send Satori, right away. Send a digest, otherwise but it’s one way or the other… unless I want to toggle this on and off.
I am not going to make changes until the newsletter people have a chance to weigh in. See, they don’t here until I email them, lol!
True!! we’re not here until an email goes out … often with clicking the newsletter links to other fab pieces you’ve written …. my head isn’t wrapping around all the tech & cost & work of this that I’m reading above – …. but just wanted to say I am so GRATEFUL for the newsletters in any shape or form as my brain is just not wired to think ‘I’ll log on to the blog and see what’s happening’ …. you know what we’re like – please do whatever is feasible for you to continue in any way shape or form with some sort of newsletter.
I’m happy as it is. do what you need to do!
I love your newsletter, Elsa, and have probably never missed one. I’ll find you no matter what!
Hi Elsa, love your blog and would love to help you come to a solution that works! I specialize in email marketing and its tools. In fact, I work as an email marketing specialist in Dubai. Let me know if you would like a quick chat.
Thanks, Divya! I appreciate this! I can’t take up up on your offer until I can clear some work. In the meantime, I think the feedback coming in is helpful to mull.
I love reading your newsletter first thing in the morning, before I even get out of bed. it’s a great way to start the day! and I often follow the links in it to relevant blog posts. but I tend to scroll the blog at night.
it’s never occurred to me that I could share a link to the newsletter… I did just forward one of them as an email earlier this week.
word wrapping is not a deal breaker.
of course I agree with everyone else, whatever you need to do, we will all adapt
Hi. Don’t change a thing, Elsa! As a LONGtime user and follower of yours, I think what you have here is quite perfect.
I suggest that you keep the current email frequency the same, keep your continuous system of work-flow the same, keep using and providing the links, keep the automatic landing page as is, and sticking with ‘Aweber’ to do all of that, per usual.
I signed up for the post alert notifications within the last month, and they seem to be working great! I like receiving them, and I’m happy to know it cuts down on the monetary cost relating to the other emails.
It ain’t broke, roll with it, ehhh?!
Just my thoughts!
❤️🫶🏼❤️
I am very okay with three per week, even two. I do use the links to archived posts and letters and would miss that feature. Good luck with your decisions and revisions~ always a nuisance to have to change what’s working.
More frequent, no linking
Hi Elsa
Maybe posting on your blog and just sharing the new content update thru x/your other socials?
I love yours and Satori’s content, so I would adjust to whatever decided. Thanks by the way for all the stories and writing!
You’re welcome!
Hi Elsa!
I look forward to your burst written in the moment notes! They feel like you and are full of great energy. And I love receiving morning emails as that’s my time of day as well. Take care!
I like the easily digestible and timely newsletters. BUT you do what’s best for you and I will keep reading! Your info is the best imo. 😘
Hi Elsa,
Debbie and Arlen (comments at top of feed) “speak my mind”, as the Quakers say.
I’d just add, I love the different perspective your emailed letters give, & read every one. Sometimes I click on link to website. Mostly I just go directly to website.
I also really appreciate links you embed in a blog post — I often do follow through because it ties into what’s going on with me in some way. Even if it’s from 2009!
Bottom line, do what works best for you and I’ll follow you there!
Hi Elsa
I’ll have to go back and reread the choices in order to comment. However I do want to mention something that I find really frustrating: I do use the linking to read your “related” essays, it’s one of my favorite things to do. Before (when? I don’t remember) it was possible, after going down the link path 3-4 times, to backtrack in the same order, thereby seeing the correlations more clearly. All of a sudden trying to do that backtracking instantly brought me to my inbox and the current day’s email again…. losing my path immediately. I have no idea what program is responsible.
frequent! Have you looked into Convertkit or Substack?
Hey Elsa, As a writer myself I know how those bursts of ideas work and the need to get them out there. As a client of yours I love the short, sweet ‘here’s the deal’ emails. I check email every morning while I have my coffee and go to them first. I do frequently use the links (I had to today right?).
I’m sorry for what the greed heads are doing to a small home based business like yours. I was going to say ‘blows my mind’ but I’m becoming more immune to hearing about greed and am just expecting it at every corner.
Good luck with your decision.
I haven’t noticed that I get more than one email a week. So if I am getting that, its not a problem for me. There are weeks where I just can’t read the email, but mostly I do. I do wish it was easier to link the posts. Instead I copy and paste, but then the text is all white so I have to highlight and color it. There are days that keeps me from sharing. I like the length of the email now, though if it were longer and laid out in such a way that I could read it over a couple of days, I would do that. I know that sounds ridiculous. But some weeks are just so packed that email is the place I let go of. I didn’t realize there were other places to get content. A big, Duh!!! But I am a creature of habit and have been a subscriber for more than a minute. Old dog and all. Whatever you decide, I’ll be okay with it.
I enjoy the daily email, Elsa! I look forward to it. I’m in a similar quandary and I am thinking of moving my entire list over to Ko-fi if I can.
I like the frequency of newsletters. What about offering a longer weekly newsletter but if people want the more frequent “hot off the press” news bite analysis during the week you have them pay a subscription fee that covers the extra charge Aweber is going to charge you .
Hi Elsa,
1. Keep 1 per day
2. 4 letters a week is an acceptable cut
3. Under no conditions let anything slow you down. I like “hot off the press” that is your charm!
4. Keep pics, songs, videos – very appealing
5. Mostly keep following your heart, it comes through in all you do.
🙏🏻Valerie
More than once your newsletter has saved me. Three times a week is fine. Less content is fine. What the newsletter is about is important. Longer newsletter is ok. Save the money.
It sounds like your current carrier, Aweber, allows you to stay with the format you like which ultimately saves time for you and fits your style. And time = $..
Is there a way to have us pay a little money to you, like a once a year subscription? The ‘ buy Elsa coffee link could be more prominent or maybe a donate link with a suggestion for a yearly newsletter/blog fee?
I know your followers will be happy getting your words no matter how and when they arrive so make the call, rock on and you can always change and tweet things as this unfolds as you comb out the tangles.
I like the hot flashes!! Maybe those go on Instagram?? And your regular letters reduce frequency to where it is manageable financially?
Also what about Substack? No need to reply if you have looked at it and rejected it. But that also might be a spot for a hot flash.
I enjoy reading your emails early morning (pacific time for me) and am happy with whatever number you send each week. I do use the links provided. I don’t think I need notification when new comments are added as I would search for those myself if I needed to.
I read you because you come from a place of authenticity. Gradually I’ve stopped receiving newsletters from other astrologers as they often seem too formulaic.
I hope you can work out a creative solution that will be at good as it can be for you.
Sending thanks and good wishes for the right decisions!
https://bdow.com/stories/best-free-email-marketing-platforms/
Hi darling Elsa,
I look at my inbox every day for your email as I’m sure do most of your clients.
I love how succinct yet full of info they are, like a sky map to help me throughout the day…
Having said so, I believe that as the business owner is up to you to decide how to move forward keeping in mind that in these times and days, all costs need to reflect the amount of time you are dedicating to your work; if that means moving to another server and send less emails, I believe we are all going to adjust for it for your contents are very valuable to us. I doubt that it’ll force you to be less spontaneous as that is the way you are so it will show in whatever shape and form you decide to go forward with. Xxx
Hi Elsa,
I love getting you emails daily for a heads up, and you need to do what works for you. My input is though, one Astrology email I get comes in only by major transits or focuses on the Planet like Pluto. This gives an in depth understanding of why the transit/New Moon/Full Moon is so potent. This way maybe you could send less but focus more on specifics? Maybe not a favorite option but a workable one?
I understand how all these decisions could be daunting. I we are helping!
Sorry for missing words and typos. I hope it made sense.
I don’t do blogs. I see the newsletters in my email.
‘ I could also resurrect Astrodispatch.com as I still own that domain name.’ this feels like the most of YOU, (to me) and without lots of additional words, having YOU write the way YOU love first and foremost is the MOST AUTHENTIC version and that shines forth. Keep it simple, focus on what YOU want because that is where the JUICE is….stop thinking, just DO WHAT IS NATURAL. You are a wonderful creator, so FLY!!!!!
”I could also resurrect Astrodispatch.com as I still own that domain name.”
This.
Hi Elsa,
I read your newsletter first, always. . . . if there is time when it is unopened, it’s because I am away (with no computer).
Whatever you need to do to make this work, do it.
Your emails are PRECIOUSLY IMPORTANT.
They are always the Heads UP.
And a huge thank you for your Service, your energy is gob-smacking!
Hi Elsa, I love the frequency of your emails and how it lets you respond hot off the press and au Courant. I don’t think it matters if the text wraps or if a landing page is created. most important is frequency and timeliness. imho
thanks for your always Elsa-unique-insights!
Hi Elsa:) Regarding your newsletter “quiz” questions some thoughts…
First, the whole link forwarding thing. I think that this may be something you could let go for a few reasons. The first being that you are not a start up:) You have been around a long time and have built a following in a way (over the years) that would be really hard in today’s world, in large part, I would guess, by “word of mouth” & people like me forwarding your material, either by email or as time went on, by link. You already have what is really tough to create in the chaotic online cacophony we currently live in: an old, established email list that many would probably kill or pay big to access:).
I am seeing more & more of the people who make their money teaching/telling others how to get noticed pivoting away from the “you must do videos” blah, blah to a real focus on building your email list through relationships. One of the phrases you hear a lot in defense of that is: “you own your email list, you don’t own anything else you put out there on these platforms”. You already have that.
The big fad right to build it right now is summits, which are becoming so numerous & bloated with presenters that people like me just hit delete, even if it’s someone I would previously have signed on with. This is because the big social media companies like FB & its derivatives, YouTube, X, etc., completely prioritize the ad revenue possibilities on their platforms above all else, & have gotten wise to building a business with your participation there that directs people thru links or reference off of them to places where they don’t get to “dip their beak” in the $$. So you have to do more, run harder, put more of the time of your life into soul sucking time wastes in a tsunami of BS for(?) To me, it may look like this is the end for smaller operations & individuals like you (& me:)), but I’m not so sure.
And you not only have your email list, but you have a beautiful, solid balance & variety within your field of offerings with price ranges accessible to a wide range of people. And you balance that with free things, like your comments community, and the Ko-fi. The reason marketing consultants tell people who have businesses like you have told their clients they had to spend so much of their time on SM was it can take years to build a client base/email list. People find you at different phases of their life, sometimes they don’t feel the need for the service, sometimes they are in a really hard financial place, but when they do, & when they can, they will look to the relationships they already have & have come to trust…especially in today’s online onslaught.
At the end of the day, all of the huge SM edifices advertisers are still supported by individual humans having & putting down the $$ that supports them. & a lot of those individual humans are getting tired of the return, both in goods & irrelevance these things are giving them. If enough of these little people & businesses are driven out of a marketplace where small business is a large (& growing) part of the economy, the base that supports both them & their corporate & 1% existence disappears. If I think about the global picture right now, while it may look like the small stuff is going extinct, I’m not so sure. People are overwhelmed, exhausted & sick on all fronts and it’s not sustainable. I know that everything right now supposedly has to be “new” & “innovative” & “exciting” every single day, but I’m not so sure that’s true.
My suggestion would be to really look at what you already have with clear eyes. You may see that it is a small but hard jewel…that the way you do things is simple, yes, but it resonates with people & not just older people. As for the link forwarding part, I’m not so sure that’s as much of an issue as it may have been, even a couple of years ago. The internet world is out of control, out of the box, like the dinosaurs in the first Jurassic Park. Everything is hacked, everything is malware, nothing is safe and unless you’re living in a cave you worry about opening links, even from your partner at this point, because no one is smart enough to keep up with it all…even the all knowing AI & app bros who drown us all in minute by minute “new & improved” everything. At this point, I don’t send links to anyone because I have no confidence there might not be something between me & the recipient, even from a trusted site or newsletter that no one has caught yet, or is the latest security flaw exploited by the “bad guys”. & I don’t open links either, because I know that there’s no guarantee the person that I may know well or even love may know what’s in the whole chain either.
One thing I do think may be a issue to put some weight on is the wrap text. You insert a lot of pictures, videos, etc. in your submissions. This may be a real time suck in an already time sucking world if you have to add complexity to that function or give up a feature that makes your posts/newsletters so attention catching, engaging & readable.
As for timing, I think there’s nothing wrong with the way you do it right now. Sometimes, once a day, sometimes, at other times, occasionally nothing at all. This is how the you that you are works with the spirit & flow of the business you have created. It’s not like we are all so aligned with our online presence schedules that if it doesn’t arrive at 10:00 a.m. we’ll miss it until tomorrow, & life as we know it may have ended & you warned us but we missed it & it’s all your fault:). There are a lot of people making a lot of money now selling “spiritual entrepreneurs” about aligning with the “soul” of their business & its unique expression. You already have that & I think it may be more in alignment with where the future is aligning than you may realize through all the noise & racket of the current, unsustainable craziness:)
What makes you happy about what & how you are doing what you do? That, I’m sure, is the secret sauce here. It doesn’t matter how someone else would do what you do. One of the “conscious” marketing people I follow is now all about “building a movement” for good. A great idea, but…only if you really want to do in your life in the world we live in right now to have a million customers. The moments of our life are our real currency, especially as we get older. How would that work for where & who you are right now?
Wow! Thank you for writing this all out. I appreciate it! I’m trying to let the pieces come together. This was a giant offering into the pot. THANK YOU!
Hello Elsa, thank you for including all of us in this process.
I love your newsletters just as they are, because they are short, punchy and immediate. Curbing your natural process wouldn’t benefit you or us, as far as I can tell.
Have you looked at Mailchimp? I think they only charge by volume of subscribers not frequency of sends. I use them (infrequently). The old “classic” email builder is easy to use IMO and I think you could make it similar in appearance to what you have now.
Most importantly, all those messages are archived so you can post a link and the newsletter can be read as a webpage. Would that solve the landing page problem?
I hope that’s helpful.
Good luck! 🙂
I have looked at them. Right now, I’m favoring, Brevo… and wondering if they’ll have a Black Friday sale. I hate to send an ugly letter, but I hate being confined, worse!
Elsa, I really appreciate all that Ariane had to offer. I can only focus on the positives I experience with the way the site is currently – I like seeing (and using) the links to older posts – lots of good info there when I have the time. I’m good with the sporadic sendings of your newsletters. With Satori’s work, earlier in the day works better for my rural life, as I often have to be somewhere else late in the day and then am not in internet range. Your new website is a treasure.
I really enjoy and get the most out of the more frequent letters. I’m better able to parse and apply in this mode than with longer/meatier letters. Plus, by getting the letter several times/week, it keeps me on track for the next few days. When the letters are longer, I don’t always make the time to get back to them after a day or two to readjust for the next few days. Plus, I feel your writing ‘from the cuff’ per say is top notch! I still like links as long as they are from a trusted source (like your newsletter) I think without them your just stuck in one persons swamp (even ai). I also like ko-fi, and wonder if you’d not have more freedom using the astrodispatch website?
I vote for daily AM, but you should do what’s best for you as we will adapt.
I subscribe to another astrologer who mails a newsletter out a week, every Sunday afternoon. I would miss the spontaneity of yours but it’s a thought.
Also, if I had to visit your website to read your current newsletter, it wouldn’t be too difficult either. Seems like you have a loyal camp of followers who would do the same. I would bookmark that specific address so to go see if any new post or not; like I do your transit calendar.
Thanks!
How about an email letter once a week that predicts the different aspects and shifts and then we are all directed to the blog for all the other information you have for us you could also send out an extra email every new, fill moon and any extreme major shift of sorts.
I love your newsletters but I also understand finances. And you keep your prices so reasonable in order to compensate you would have to jack up your prices.
What I love the most about this newsletter and the reason why i’m always reading them is because I know is going to be short. One, two paragraphs and that’s it. I like that.
I’m OK with changing the look of the letter, sometimes tiny changes like that are good. Maybe there are some hidden features that you’re going to love in a new provider, who knows.
In terms of archiving, I HIGHLY suggest for you to keep your newsletters in your resurrected website. You’ll own the archives, you can do whatever you want with them. Unlike now, when third party changes are forcing you to move, if you own your content, you can do as you please. Including but not limited to beautiful formatting, new ways of showing the letters, search feature, again, maybe this is an opportunity to rethink this and find unexpected opportunities that will bring more future stability.
Looks like a lot of useful input here, Elsa. Whatever you decide to do is fine with me. I read nearly every email you send and almost always click through on the blog links. I also follow a couple other astrologers but that’s mostly through youtube, though some are moving to rumble, for reasons that are obvious to anyone paying attention to the censoring. I follow another person on substack which I think is another good platform for frequent writers. It has the option for a paywall/subscriber but I don’t have the spare change for such. If I felt I had anything useful to say these days I would go with substack. Just in terms of the visual impact of the newsletter, I like the photos because they add interest, but could be fat to trim. I’m in it for the astrology not the cool quirkiness. Consider one link to the blog, instead of the multiples, though you could mention the title of the article so we could find it. In other words make people work a little harder to save yourself the cost of the current model. And maybe satisfy the “hot off the press” by writing the article, but combining a couple days or so to diminish the actual number of emails. But whatever you decide, I wish you the best in making the necessary changes. You rock, Elsa. And thank you so much for your staying power and ability to turn the lead into gold. You got this!